One of the most common things that
comes out of the affiliate mind is whether using a landing page is
the best way to go or if direct linking provides affiliates with a
better opportunity. Believe it or not, even experienced affiliates
often find themselves wondering this so it’s not just limited to
the beginners. Well, there are some things that you could look at in
order to determine which one is truly the best strategy for your
campaign, see it for yourself.
Who are you going to be using to drive traffic via PPC?
This is the most critical part when
you’re trying to choose between using a landing page and doing a
direct link to your offer. Some networks won’t allow direct linking
while others do. So, let’s take a quick look at some of the choices
for PPC traffic among affiliates today.
Google AdWords
Google is known for being one of the
pickiest advertising networks. They seriously look at everything you
can think of to make sure that they’re advertisers are delivering
quality and relevant ads to their users. Some say you even need a
landing page to even have a chance of advertising on Google.
It could also go as far as saying that
one-page landers and direct linking are two things that Google won’t
be afraid to deny when submitted for their approval. The best bet for
trying to take advantage of this source of PPC traffic is to create a
relevant mini-site that relates directly to your promoted offer.
MSN & Yahoo!
MSN & Yahoo! are two search engines
that fall right below in Google for popularity, and the reasons are
pretty obvious. Both of these search engines that provide advertising
opportunities are easier to get approved with an ad that takes part
in direct linking. If you want to give direct linking a shot using
search traffic, these two are great places to try out.
Low-Tier PPC Networks
These are the smaller search engines
and PPC networks such as Ask which really aren’t the mainstream
choice among internet users. Low-tier PPC networks usually allow for
direct linking and getting approval for your ads is usually much
easier, as long as it doesn’t go too far out of the way to where
they filter it out through a denial of course.
Is the offer that you plan to promote worthy of a landing page for it?
This is one thing that’s usually the
tell-all when you’re trying to decide whether or not you should use
a landing page for a particular offer. Most of the time, you’ll
lose out on some of your clicks when you go with a landing page, but
then again for certain offers it’s always good to pre-sell your
prospective conversions to get them into their state of buying. You
just have to take a close look at the offer and decide for yourself
if it’s worth of the time and energy it takes to build an awesome
landing page for it.
Are you still wondering which is the best route to take?
There’s only one option left if this
is the case. Split-test with and without a landing page. If your
conversions are higher with a landing page, this is the best route to
take. If it’s higher with direct linking, well you know what to do.
