Affiliate Vocabulary

Welcome to EWA – the united republic of Eagle Web Assets – newbie guide about monitoring your ROI, understand a few terms, example campaign.

Every affiliate marketer needs to track, monitor and understand their campaign. You can’t just think that you put $5 and profit $20 in return. That won’t happen without proper monitoring. Monitoring means you must understand what you are investing both in money and time, and what you will get in return. I have previously in the guides before explained that if you spend $1 and make $2 your ROI is 100%. This is definitely right but you should also remember that we didn’t count in your time that you spend on making the ads, the landing page etc.

It’s good if you understand terms like ROI, CTR (click trough rate) and CR (conversion rate). I usually follow this quote that is also motivational for me: “Measure twice and cut once”.

Knowing following terms would do work a lot easier. Again, it’s not something you need to know to make your first dollar at EWA but with this, you can go very far! I like to learn the things right from the first, so I don’t need to spend time when I have something working. I can put the time and effort into digging more into what I have working, to give it more traffic, to have more conversions etc, but we all have different learning process. 

CPC: Cost Per Click. i.e. the total cost of impressions.

CPV: Cost Per View.

CPM: Cost Per thousands impressions.

EPC: Earnings Per Click. i.e. total revenue / number of clicks (make sure this is higher than your CPC).

CPA: Cost Per Action. i.e. total cost of traffic / number of conversions.

CPL: Cost Per Lead i.e commission per lead.

ROI: Return On Investment. i.e. revenue - cost / cost. 100% ROI means you doubled your money.
SUR: Sign Up Rate. i.e. signups / views. (used for email marketing).

SubID: Unique ID that record clicks an impressions and conversions on the offer.

Conversion pixel: URL from tracking software to be placed on your offer page to record conversions.

Impressions: Number of visitors on a LP or ad. For example  when your ad is being seen on PoF.

Profit: Total of the money earned more than costs.

AM: Affiliate manager.

Affiliate Sales Process

The Sales Interaction Process:

●      Start out building rapport, but don't approach the person simply for friendship nor should you approach them simply for traffic. You'll get the hang of this quickly, but it does require some finesse. You should get some very basic information about them and jump into asking them about any problems they may have.

○      Affiliates are smart and they do not want to waste time with you learning about their dog on the first interaction.
○      After getting initial rapport questions, begin asking about problems they may have so you can offer solutions.
○      Do not waste too much time on this stage because people hate wasted time.


●      Start the investigating stage (most important stage). Successful sales people ask the most questions related to our target earn the most success by far. This is the stage where you learn about what they do, how they work, what traffic sources they focus on, what offers they are seeking. The most successful closers don't use closing techniques to close sales, they ask more questions and use these questions as part of the process of closing.

○      Your goal should be to find indirect or direct needs of the affiliate. An indirect need would be, "I'm running french dating". A direct need would be "I need french dating". The same applies for specific traffic sources as well ("I'm running on trafficvance" vs "I need offers for traffic vance". Understanding the difference is vital in this process.

○      The more questions you ask (with actual goals behind the questions) the better rapport you will have. Affiliates like to be sold to and want to tell about themselves for the most part.


●      Developing needs into wants. The goal of this is to find out what these individuals needs then turn them wants. You need to make the publisher actually want what you are offering, you cannot force feed what you want for the publisher. You should, from the beginning of the interaction, develop a 'problem solving' atmosphere where you identify problems, and develop solutions with the affiliate.

○      Implied needs ≠ not successful sales, you need to turn them into direct needs and eventually into wants.

○      By developing a problem solving atmosphere  the interaction gives the impression that the publisher is actually making decisions to work with us by themselves. This is highly positive and necessary as we cannot force feed these people.

○      If they have implied problems, then you should work with them to make the implied problems more serious than they are - following up with positive questions like "if we bumped you on this payout to $5.75 would that make you more profitable?". This produces a negative problem, then positive solution they dictate to you.


●      Closing the sale. You need to set goals for every interaction with publishers. There are two successful goals to achieve: an advancement (setting another specific time to actually continue this discussion, for example), or an actual sale(margin actually starts getting generated). If an affiliate says that they will "contact you sometime next week", it's most likely them blowing you off. Be sure to set realistic goals for these publishers that you can actually achieve, and in most cases it's not going to actually be a margin generating sale on the first interaction.

○      Set realistic goals, for example a specific 'advancement' that will reconnect on another contact. Keep in mind, 1/10th of the interactions with new relationships will result to actual margin so you may require a series of communications.

○      Realize that we are working with ultra-sophisticated salesmen that rule with logic, not impulse. Thousands or millions of dollars ride on their decisions. Do not ever use 'techniques' on people, they will revolt. Force feeding sales using pressure actually results in lower post-sale happiness, meaning the long term relationship may be damaged.

○      Using aggressive or repetitive closing techniques in a sales interaction with a long-term relationship severely damages it. You are not selling cellphones to people, these decisions are highly impactful. Aggressive closing works on impulse and emotional decision.

○      Not all closing is bad because at the end of the day, you need to close the sale to actually get the margin. When closing, tell them - don't ask them.

Affiliate Marketing Terminology Glossary

QUICK NOTE: ASSURE THAT ALL TERMS USED IN THE EXAMPLE CAMPAIGN OF THE SUPER AFFILIATE SECTION ARE INCLUDED WITHIN THIS GUIDE.

0-9

1      2-Tier Program - When affiliates refer their friends, family, and colleagues to an affiliate network with a 2-tier program, they’re able to earn commissions on the conversions that their referrals make on top of the commissions that they earn from their own campaigns.

2      3 Way Links -

3      301 Redirect -

4      302 Redirect -

A

5      Above the Fold

6      Ad Copy

7      AdSense - Slang used for Google AdSense to abbreviate.

8      Advertiser

9      Advertising Network

10   Adware

11   Affiliate

12   Affiliate Agreement

13   Affiliate Data Feed

14   Affiliate Link

15   Affiliate Manager

16   Affiliate Marketer - Synonym for affiliate.

17   Affiliate Network

18   Affiliate Program

19   Affiliate Summit

20   Algorithm

21   Anchor Text

22   Arbitrage

23   Article Marketing

24   Article Writer -

25   Associate - Synonym for affiliate.

26   Authority Site

27   Auto-Approve

28   Automation

29   Autoresponder

30   Aweber

B

31   Banner Ad

32   Birdman - THE MAN! Some say this guy flies alongside planes. Others may think that he comes off as arrogant. Some hate him, some love him. Birdman, more formally known as Ryan Eagle is a legend within the affiliate marketing industry due to the great strides he has made throughout his career. For those who know him, they know that sleep is one thing he doesn’t do, he’s got too much to do and innovation calls his name. He’s also the one behind making this guide possible.

33   Black Hat SEO

34   BLAM Ads

35   Blog

36   Blog Network

37   Browser

38   Bookmark

39   Bum Marketing

40   Button Ad

41   Buzzword

C

42   Charge Back

43   Clickbank

44   Click & Bye

45   Click Fraud

46   Click Fraud Detection

47   Click Fraud Monitoring - Synonym for click fraud detection.

48   Click-Through

49   Click-Through Ratio (CTR)

50   Cloaking

51   Cloud

52   Cloud Hosting

53   Co-Branding

54   Collaborative Commerce Networks

55   Commission

56   Content

57   Content Creation

58   Content Development - Synonym for content creation.

59   Content Islands

60   Content Locker

61   Content Locking

62   Content Marketing

63   Content Types

64   Content Writer

65   Context-Centric

66   Contextual Link

67   Contextual Merchandising

68   Conversion

69   Conversion Rate

70   Cookie

71   Cookie Expiration

72   Cookie Retention - Synonym for cookie expiration.

73   Copy

74   Copywriter

75   Copywriting

76   Cost Per Action (CPA)

77   Cost Per Click (CPC)

78   Cost Per Lead (CPL)

79   Cost Per Order (CPO) - Similar to cost per sale, this term is used to describe how much it will cost when an order is placed.

80   Cost Per Sale (CPS)

81   Cost Per Thousand (CPM)

82   CPV Lab

83   Crawling

84   Cross-Linking

85   Customer Bounty

D

86   Demographics

87   Disclaimer

88   Domain Name

89   Doorway Page

90   Double Opt-In

91   Download

92   Duplicate Content

E

93   Eagle Web Assets

94   Earnings Per Click (EPC)

95   E-book

96   Effective Cost Per Click (ECPC)

97   Effective Cost Per Thousand Impressions (ECPM)

98   E-mail Link

99   E-mail Marketing

100 E-mail Signature

101 Endorsement Letter

102 Evergreen

103 EWA Network

104 Exclusivity

105 External Linking

106 Exact Match Domain (EMD)

107 E-zine

108 Ezine Articles

F

109 Facebook

110 Feeder Sites

111 Footer

112 Forum

113 Free

114 Frequently Asked Questions (FAQ)
 

G

115 Google Algorithm

116 Google Analytics

117 Google AdSense

118 Google AdWords

119 Google Panda

120 Google Penguin

121 Googleplex

122 Google Sandbox

123 Google Slap

124 Graphic Interchange Format (GIF)

125 Greyhat SEO

H

126 Hit

127 Home Page

128 Hop Link

129 Hybrid Model

130 Hyperlink

131 HyperText Markup Language (HTML)

I

132 Impression

133 Inbound Linking

134 Indexed

135 In-House

136 Internet Marketer

137 Internet Marketing

138 Internet Service Provider (ISP)

139 IP Address

J

140 Javascript

141 Joint Venture (JV)

142 Jump Link - Synonym for Hop Link.

K

143 Keyword

144 Keyword Analysis

145 Keyword Density

146 Keyword Selector Tool

147 Keyword Set Type

L

148 Landing Page (LP)

149 Lead

150 Lifetime Commission

151 Lifetime Value of a Customer (LVC)

152 Link Builder

153 Link Cloaking - Synonym for cloaking.

154 Link Farm

155 Link Juice

156 Link Love

157 Link Network

158 Link Popularity

159 Links

160 Link Wheel

161 Long Tail

162 LSI
 

M

163 Manual Approval

164 Master Resale Rights (MRR)

165 Media Metrix

166 Merchant

167 Meta Refresh Redirect

168 Meta Tags

169 Minimum Threshold - Synonym for payment threshold.

170 Mininets

171 Mini Site

172 Monetize

173 Money Page

174 Money Sites

175 Multi-Level Marketing (MLM)

N

176 Negative Keywords

177 Newbie

178 Newsgroup

179 Niche

180 Niche Marketing

181 Noob - Synonym for newbie.

182 

O

183 Online Commercial Intent (OCI)

184 One Way Links

185 Opt-IN

186 Outbound Link

P

187 P3P Privacy Policy

188 PageRank (PR)

189 Payment Threshold

190 Pay Per Click (PPC)

191 Pay Per Lead (PPL)

192 Pay Per Sale (PPS)

193 Pay Per View (PPV)

194 Performance-Based Marketing

195 Pinging

196 Plugin

197 Podcast

198 Portable Document Format (PDF)

199 Portal

200 Predatory Advertising

201 Privacy Policy

202 Private Label Rights (PLR)

203 Product Rights

204 Profit

205 Prosper202

Q

206 Quality Score

207 Quarter

R

208 Reciprocal Link

209 Recurring Commission

210 Redirect

211 Redirect Link

212 Referring URL

213 Resell Rights (RR)

214 Residual Earnings

215 Return Days

216 Return On Advertising Spending (ROAS)

217 Return On Investment (ROI)

218 Revenue

219 RSS Feed

220 

 

S

221 Scrub

222 Scumware - Synonym for adware. Use this to define**

223 Search and Content Networks

224 Search Engine Optimization (SEO)

225 Search Engine Results Placement (SERP)

226 Search Term Suggestion Tool

227 Server

228 Shadow Domains

229 Silo Content

230 Sitemap

231 Spam

232 Spider Detection

233 Storefront

234 Spyware - Synonym for adware.

235 Strength of Competition (SOC)

236 Super Affiliate

237 Syndication

238 

 

T

239 Targeted Marketing

240 Targeted Traffic

241 Text Link

242 Third Party Tracking Software

243 Title Tag

244 Tracking

245 Tracking202

246 Tracking Code

247 Tracking Method

248 Tracking URL

249 Traffic

U

250 Uber Affiliate - Synonym for super affiliate.

251 Uniform Resource Locator (URL)

252 Unique Click

253 Uniques - Synonym for unique visitor.

254 Unique User - Synonym for unique visitor.

255 Unique Visitor -

256 Upload

V

257 Verified Opt-In

258 Video Marketing

259 Viral

260 Viral Marketing

W

261 Weblog

262 Web Host

263 Web Hosting

264 Webmaster

265 Website

266 White Hat SEO

267 World Wide Web

X

268 XML

Y

269 Yahoo!