On-Page SEO should be the first stop in any of your
optimization approaches. The reason for this is that in order for your off-page
tactics to become successful, they have to be directed to a website that’s proving
to the search engines to be a valuable addition within their SERPs. With that
in mind, let’s take a closer look at some of the biggest things to remember
when doing On-Page optimization.
It’s just like school, do your homework for once!
The first thing that you need to do is research
keywords that you’re going to target with your site. This way you
know exactly what kind of changes and implementations need to be made on both
sides of the SEO fence. Once you have a good list of keywords, you’re ready to
continue on with your journey to achieving SEO success.
The META Life - No, it’s not a fraternity or sorority.
We’re talking about all kinds of cool things such as titles,
descriptions, and keywords. While there’s a lot more entailed within the META
life, these are the most important. Is your mouth watering yet? Alright,
without further ado here you go.
●
META Title -
This is where you set the title that’s displayed at the top of of browsers. Search
engines use it for the first line of the listing as well as to determine the
relevance of each web page. The key here is to create something to entice
people to click while naturally dropping in your keyword.
●
META Description
- This is what searches see below the title. It describes each page, and search
engines use this to determine relevance as well. Create something that’s
beneficial to those who read it while dropping in a keyword naturally to see
the best results possible.
●
META Keywords -
This is how search engines really find out what search phrases you should come
up on. Drop in keywords that are relevant to your site or page to let them know
exactly what kind of searches you’re targeting.
For a quick reference on META tags. click here.
Your Content
The thing about content is that Google looks at it very closely
these days. Their most powerful updates have targeted shoddy copy which ended
up in a lot of websites losing their rankings. If you don’t know how to
effectively write SEO copy, your best bet is to actually find a proven writer
who does. By proven, I mean look for who stands out in the industry. Ask your
AM or look in our Facebook group to see whether or not there’s a writer there
that can help fulfill your needs.
The Map to the Treasure Chest
The treasure map for search engines is a sitemap. You want to
always have one that stays updated to ensure that all of your pages get ranked.
The best bet for this is to use a plugin if your website is powered by
Wordpress or use the Google Sitemap Generator.
The easiest way by far to do all of your on-page SEO is to use
Wordpress with plugins that help you accomplish the needed tasks. Wordpress not
only makes SEO easier, but it also makes it easier to perform updates on your
website. You can learn more by visiting the official Wordpress website.
