If you haven’t read the off-page optimization section, now is the time to do so. This part is going to continue where that particular part left off. You can either go about building these backlinks yourself or hire an SEO expert to do it for you. Either way, make sure that it’s done in an ethical manner in order to prevent search engines from penalizing your website for low quality backlinks.
Directory Submissions Provide a Good Foundation
There are tons of people that say directory submissions are dead, but that’s far from being realistic. What’s realistic is that low quality directories are dead as Google has realized that these are nothing but link farms. There are still some good directories out there and honestly it’s a great way to kick off your off-page optimization campaign. You can either find a directory list and do this yourself, or you can find a high quality link builder to do it for you. Either way, make sure the links generated are of decent quality so that they help your website instead of hurt it.
Using Content to Your Advantage
This can be done by guest posting on quality blogs relevant to your niche as well as article directories like Ezine Articles. If you can craft beautiful copy (or have a writer that can) you can easily use that to build some great links for your website. Just make sure that you don’t fall into the trap of copying and pasting the same article while having it published at multiple sources. You want to see the best links built, not ones that Google won’t even consider to be a good addition to their search engine data.
Discover Natural Link Building
Links have the opportunity to build themselves, but in order to do this you will need an active website with a good following. The way this is done is creating valuable content that sets yourself apart from your competitors as a true authority within your niche. This can include providing solutions to unsolved problems, keeping people updated on breaking news within your industry, or even creating something that encourages them to link to it or share it in exchange for the opportunity to win something or get something for free.
Embrace Press Release Services
Press releases can be valuable, but you need to be experienced in crafting quality press releases or have a writer that can. Not only will you be exposed to the readers of some of the top news sites, but the links that are built from it are truly priceless. When going about using this method for your off-page optimization, don’t fall for the free services. You only want to be featured on the most notable media outlets.
Comments Can Build Upon Your SEO Foundation
Commenting on blogs within your niche is a very simple way to build some quality links to increase your worthiness to search engines. Make sure that they’re “dofollow” or they won’t provide any link juice. A good strategy is to actually balance out “nofollow” links and “dofollow” links to make it look as natural as possible.
Here are a few resources that you can use to create free backlinks: