One of the most common needs for many
beginning affiliates is to have the knowledge to be able to start up
a successful advertising campaign with a tight budget. Not everyone
has a line of credit to fund their new business, nor does everyone
have stacks of cash in order to make it happen at all costs. If your
funds are limited, how can you still become a successful affiliate?
Understand What You Shouldn’t Be Doing In the First Place
This is critical for any affiliate
that’s set up for success. You simply have to know what you should
avoid and what might be worth giving a shot. Many so-called “gurus”
really try to overcomplicate this, so let’s take a look at it with
a more simple approach.
- Don’t think that you’ll be able to achieve overnight success. It’s just not realistic. You’ll lose some and win some, that’s simply just part of the equation.
- Don’t choose offers based solely on how well it pays. Payouts don’t tell you whether or not it’s going to be a way to stack your cash easily.i
- Don’t think that the cheapest clicks will give you the best conversion rate. Sometimes the more expensive clicks convert the best, it just depends on the niche you’re targeting.
- Don’t rush into launching an ad campaign as this could hurt you when you don’t have the money that you can afford to lose. Focus on launching the highest quality ad campaign possible. Here are a few questions that you can ask yourself to do just that.
- Are the links properly set up?
- Are your clicks being tracked accurately? This is on both ends, your affiliate account as well as your tracking platform.
- Are you targeting the right people for the offer that you’re promoting?
Now that you know what to stay away
from, you’re ready to get deeper into how you can advertise with
limited funds at your disposal.
Harness the Power of Priceless Opportunities
Affiliate marketing is about
opportunity. Every single day you see it, promises of how you can
work at home and be comfortable while making decent money, promises
of spending more time with your kids (if you have any), and promises
that this is simply one of the best jobs in the world. It’s not
some big secret that opportunity is what drives this industry.
Keeping that in mind, there are many
priceless opportunities that you can use to your advantage when you
have have a limited ad budget. Here are some of the most popular
ones.
Build Slowly While Using Persistence
You can’t create the most profitable
advertising campaign in the world by doing it quickly. The old saying
“good things come to those who wait” proves true, especially in
this case. You don’t have to wait forever, but you do need to take
your time to assure that your campaign covers everything that it
needs to and that it’s rolled out in a manner that isn’t going to
blow all of your funds at once. Build slowly, and don’t give up.
That’s the true key to being a successful affiliate even when the
funding may be on a smaller scale.
With that in mind, this also means that
you need to plan your ad campaign just like you’re about to roll
out a million dollar marketing project, but while keeping a daily
budget that allows you to prolong the longevity of your campaign. By
doing this you’ll be able to test without wasting hundreds (maybe
even thousands) of dollars for little or no results.
Use the Ads of Competitors to Your Advantage
By keeping an eye on your competition
within a particular niche, you’ll end up being able to see what
works as well as what doesn’t work. Go ahead and make a mental note
(physical if you have to) about the ads of your competitors and what
they’re doing to ensure a successful marketing campaign. Once
you’ve gotten an idea about what your competition is doing and has
done, think about how you can do it different but with a better
approach.
An Ad Voucher Can Save You Money
Google and Yahoo! are two advertising
sources that provide advertisers with a free voucher that give you a
certain amount of advertising funds in the form of a credit. This is
a great way to get your ad campaigns rolling without large amounts of
money.
If you wanted to take it one step
further, just set up a few different ad accounts so that you can use
more than one voucher. You could easily turn that into over a
thousand bucks worth of advertising funds.
Ask yourself, “is there another way that this campaign could work?”
Many people get disappointed when they
don’t see their ads producing results for them. Instead of thinking
about how they could make it work, they just throw the idea in the
trash and start over again. The most successful people in this world
found other ways to make things work and this has been proven to work
time and time again.
Do What Nobody Else Does
There’s one big problem that’s been
lingering around the affiliate marketing industry for the longest
time. Too many people spend their time and energy trying to “copycat”
someone else’s ideas. Just because someone claims or seems to be
successful doesn’t mean that you have to go and copy what it is
that they’re doing. Instead, get ideas from it and do something
that nobody else does.
One Word Leads to Success When Bootstrapping: Simplify
When you overthink something, you’re
honestly limiting your potential. There can’t be any better way to
sum this up than to follow the K.I.S.S. principle, “Keep It Simple
Stupid.” Go about things in a simple fashion and you will quickly
see exactly how your life has become less stressful and more
beneficial while your business reaps the benefits of simplicity.
Evaluate Your Options for Traffic Sources & Use the Best Ones
It’s important not to limit yourself
to just one traffic source, many affiliates have seen their demise by
doing so while others have reached phenomenal levels of success when
they embraced diversification within this particular part of their
advertising campaign.
When you go about finding various
traffic sources, try to get to know what each one has to offer and
what audiences they’re best at targeting. Make sure that you run
offers that will be beneficial to the reach that you get through a
traffic source. More about your options when it comes to traffic
sources is available as you get deeper into this guide.
Take Your Campaign to the Next Level & Make REAL Money
When you start seeing success with an
advertising campaign, you’ll quickly be able to see which ads have
the most potential to earn you more money and which ones just might
not work for creating an income for yourself. Take the strongest ones
and scale them to even bigger campaigns that target a much wider
reach towards the people within your targeted demographic. This is
just one part of how you can go from being a beginner that barely
makes an income to one hell of a money-making affiliate that networks
will scramble to in order to win you over.
