Affiliate Marketing Terminology Glossary

QUICK NOTE: ASSURE THAT ALL TERMS USED IN THE EXAMPLE CAMPAIGN OF THE SUPER AFFILIATE SECTION ARE INCLUDED WITHIN THIS GUIDE.

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1      2-Tier Program - When affiliates refer their friends, family, and colleagues to an affiliate network with a 2-tier program, they’re able to earn commissions on the conversions that their referrals make on top of the commissions that they earn from their own campaigns.

2      3 Way Links -

3      301 Redirect -

4      302 Redirect -

A

5      Above the Fold

6      Ad Copy

7      AdSense - Slang used for Google AdSense to abbreviate.

8      Advertiser

9      Advertising Network

10   Adware

11   Affiliate

12   Affiliate Agreement

13   Affiliate Data Feed

14   Affiliate Link

15   Affiliate Manager

16   Affiliate Marketer - Synonym for affiliate.

17   Affiliate Network

18   Affiliate Program

19   Affiliate Summit

20   Algorithm

21   Anchor Text

22   Arbitrage

23   Article Marketing

24   Article Writer -

25   Associate - Synonym for affiliate.

26   Authority Site

27   Auto-Approve

28   Automation

29   Autoresponder

30   Aweber

B

31   Banner Ad

32   Birdman - THE MAN! Some say this guy flies alongside planes. Others may think that he comes off as arrogant. Some hate him, some love him. Birdman, more formally known as Ryan Eagle is a legend within the affiliate marketing industry due to the great strides he has made throughout his career. For those who know him, they know that sleep is one thing he doesn’t do, he’s got too much to do and innovation calls his name. He’s also the one behind making this guide possible.

33   Black Hat SEO

34   BLAM Ads

35   Blog

36   Blog Network

37   Browser

38   Bookmark

39   Bum Marketing

40   Button Ad

41   Buzzword

C

42   Charge Back

43   Clickbank

44   Click & Bye

45   Click Fraud

46   Click Fraud Detection

47   Click Fraud Monitoring - Synonym for click fraud detection.

48   Click-Through

49   Click-Through Ratio (CTR)

50   Cloaking

51   Cloud

52   Cloud Hosting

53   Co-Branding

54   Collaborative Commerce Networks

55   Commission

56   Content

57   Content Creation

58   Content Development - Synonym for content creation.

59   Content Islands

60   Content Locker

61   Content Locking

62   Content Marketing

63   Content Types

64   Content Writer

65   Context-Centric

66   Contextual Link

67   Contextual Merchandising

68   Conversion

69   Conversion Rate

70   Cookie

71   Cookie Expiration

72   Cookie Retention - Synonym for cookie expiration.

73   Copy

74   Copywriter

75   Copywriting

76   Cost Per Action (CPA)

77   Cost Per Click (CPC)

78   Cost Per Lead (CPL)

79   Cost Per Order (CPO) - Similar to cost per sale, this term is used to describe how much it will cost when an order is placed.

80   Cost Per Sale (CPS)

81   Cost Per Thousand (CPM)

82   CPV Lab

83   Crawling

84   Cross-Linking

85   Customer Bounty

D

86   Demographics

87   Disclaimer

88   Domain Name

89   Doorway Page

90   Double Opt-In

91   Download

92   Duplicate Content

E

93   Eagle Web Assets

94   Earnings Per Click (EPC)

95   E-book

96   Effective Cost Per Click (ECPC)

97   Effective Cost Per Thousand Impressions (ECPM)

98   E-mail Link

99   E-mail Marketing

100 E-mail Signature

101 Endorsement Letter

102 Evergreen

103 EWA Network

104 Exclusivity

105 External Linking

106 Exact Match Domain (EMD)

107 E-zine

108 Ezine Articles

F

109 Facebook

110 Feeder Sites

111 Footer

112 Forum

113 Free

114 Frequently Asked Questions (FAQ)
 

G

115 Google Algorithm

116 Google Analytics

117 Google AdSense

118 Google AdWords

119 Google Panda

120 Google Penguin

121 Googleplex

122 Google Sandbox

123 Google Slap

124 Graphic Interchange Format (GIF)

125 Greyhat SEO

H

126 Hit

127 Home Page

128 Hop Link

129 Hybrid Model

130 Hyperlink

131 HyperText Markup Language (HTML)

I

132 Impression

133 Inbound Linking

134 Indexed

135 In-House

136 Internet Marketer

137 Internet Marketing

138 Internet Service Provider (ISP)

139 IP Address

J

140 Javascript

141 Joint Venture (JV)

142 Jump Link - Synonym for Hop Link.

K

143 Keyword

144 Keyword Analysis

145 Keyword Density

146 Keyword Selector Tool

147 Keyword Set Type

L

148 Landing Page (LP)

149 Lead

150 Lifetime Commission

151 Lifetime Value of a Customer (LVC)

152 Link Builder

153 Link Cloaking - Synonym for cloaking.

154 Link Farm

155 Link Juice

156 Link Love

157 Link Network

158 Link Popularity

159 Links

160 Link Wheel

161 Long Tail

162 LSI
 

M

163 Manual Approval

164 Master Resale Rights (MRR)

165 Media Metrix

166 Merchant

167 Meta Refresh Redirect

168 Meta Tags

169 Minimum Threshold - Synonym for payment threshold.

170 Mininets

171 Mini Site

172 Monetize

173 Money Page

174 Money Sites

175 Multi-Level Marketing (MLM)

N

176 Negative Keywords

177 Newbie

178 Newsgroup

179 Niche

180 Niche Marketing

181 Noob - Synonym for newbie.

182 

O

183 Online Commercial Intent (OCI)

184 One Way Links

185 Opt-IN

186 Outbound Link

P

187 P3P Privacy Policy

188 PageRank (PR)

189 Payment Threshold

190 Pay Per Click (PPC)

191 Pay Per Lead (PPL)

192 Pay Per Sale (PPS)

193 Pay Per View (PPV)

194 Performance-Based Marketing

195 Pinging

196 Plugin

197 Podcast

198 Portable Document Format (PDF)

199 Portal

200 Predatory Advertising

201 Privacy Policy

202 Private Label Rights (PLR)

203 Product Rights

204 Profit

205 Prosper202

Q

206 Quality Score

207 Quarter

R

208 Reciprocal Link

209 Recurring Commission

210 Redirect

211 Redirect Link

212 Referring URL

213 Resell Rights (RR)

214 Residual Earnings

215 Return Days

216 Return On Advertising Spending (ROAS)

217 Return On Investment (ROI)

218 Revenue

219 RSS Feed

220 

 

S

221 Scrub

222 Scumware - Synonym for adware. Use this to define**

223 Search and Content Networks

224 Search Engine Optimization (SEO)

225 Search Engine Results Placement (SERP)

226 Search Term Suggestion Tool

227 Server

228 Shadow Domains

229 Silo Content

230 Sitemap

231 Spam

232 Spider Detection

233 Storefront

234 Spyware - Synonym for adware.

235 Strength of Competition (SOC)

236 Super Affiliate

237 Syndication

238 

 

T

239 Targeted Marketing

240 Targeted Traffic

241 Text Link

242 Third Party Tracking Software

243 Title Tag

244 Tracking

245 Tracking202

246 Tracking Code

247 Tracking Method

248 Tracking URL

249 Traffic

U

250 Uber Affiliate - Synonym for super affiliate.

251 Uniform Resource Locator (URL)

252 Unique Click

253 Uniques - Synonym for unique visitor.

254 Unique User - Synonym for unique visitor.

255 Unique Visitor -

256 Upload

V

257 Verified Opt-In

258 Video Marketing

259 Viral

260 Viral Marketing

W

261 Weblog

262 Web Host

263 Web Hosting

264 Webmaster

265 Website

266 White Hat SEO

267 World Wide Web

X

268 XML

Y

269 Yahoo!

Affiliate Marketing on a Limited Budget

One of the most common needs for many beginning affiliates is to have the knowledge to be able to start up a successful advertising campaign with a tight budget. Not everyone has a line of credit to fund their new business, nor does everyone have stacks of cash in order to make it happen at all costs. If your funds are limited, how can you still become a successful affiliate?

Understand What You Shouldn’t Be Doing In the First Place

This is critical for any affiliate that’s set up for success. You simply have to know what you should avoid and what might be worth giving a shot. Many so-called “gurus” really try to overcomplicate this, so let’s take a look at it with a more simple approach.

• Don’t think that you’ll be able to achieve overnight success. It’s just not realistic. You’ll lose some and win some, that’s simply just part of the equation.
• Don’t choose offers based solely on how well it pays. Payouts don’t tell you whether or not it’s going to be a way to stack your cash easily.i
• Don’t think that the cheapest clicks will give you the best conversion rate. Sometimes the more expensive clicks convert the best, it just depends on the niche you’re targeting.
• Don’t rush into launching an ad campaign as this could hurt you when you don’t have the money that you can afford to lose. Focus on launching the highest quality ad campaign possible. Here are a few questions that you can ask yourself to do just that.
  • Are the links properly set up?
  • Are your clicks being tracked accurately? This is on both ends, your affiliate account as well as your tracking platform.
  • Are you targeting the right people for the offer that you’re promoting?

Now that you know what to stay away from, you’re ready to get deeper into how you can advertise with limited funds at your disposal.

Harness the Power of Priceless Opportunities

Affiliate marketing is about opportunity. Every single day you see it, promises of how you can work at home and be comfortable while making decent money, promises of spending more time with your kids (if you have any), and promises that this is simply one of the best jobs in the world. It’s not some big secret that opportunity is what drives this industry.

Keeping that in mind, there are many priceless opportunities that you can use to your advantage when you have have a limited ad budget. Here are some of the most popular ones.

Build Slowly While Using Persistence

You can’t create the most profitable advertising campaign in the world by doing it quickly. The old saying “good things come to those who wait” proves true, especially in this case. You don’t have to wait forever, but you do need to take your time to assure that your campaign covers everything that it needs to and that it’s rolled out in a manner that isn’t going to blow all of your funds at once. Build slowly, and don’t give up. That’s the true key to being a successful affiliate even when the funding may be on a smaller scale.

With that in mind, this also means that you need to plan your ad campaign just like you’re about to roll out a million dollar marketing project, but while keeping a daily budget that allows you to prolong the longevity of your campaign. By doing this you’ll be able to test without wasting hundreds (maybe even thousands) of dollars for little or no results.

Use the Ads of Competitors to Your Advantage

By keeping an eye on your competition within a particular niche, you’ll end up being able to see what works as well as what doesn’t work. Go ahead and make a mental note (physical if you have to) about the ads of your competitors and what they’re doing to ensure a successful marketing campaign. Once you’ve gotten an idea about what your competition is doing and has done, think about how you can do it different but with a better approach.

An Ad Voucher Can Save You Money

Google and Yahoo! are two advertising sources that provide advertisers with a free voucher that give you a certain amount of advertising funds in the form of a credit. This is a great way to get your ad campaigns rolling without large amounts of money.

If you wanted to take it one step further, just set up a few different ad accounts so that you can use more than one voucher. You could easily turn that into over a thousand bucks worth of advertising funds.

Ask yourself, “is there another way that this campaign could work?”

Many people get disappointed when they don’t see their ads producing results for them. Instead of thinking about how they could make it work, they just throw the idea in the trash and start over again. The most successful people in this world found other ways to make things work and this has been proven to work time and time again.

Do What Nobody Else Does

There’s one big problem that’s been lingering around the affiliate marketing industry for the longest time. Too many people spend their time and energy trying to “copycat” someone else’s ideas. Just because someone claims or seems to be successful doesn’t mean that you have to go and copy what it is that they’re doing. Instead, get ideas from it and do something that nobody else does.

One Word Leads to Success When Bootstrapping: Simplify

When you overthink something, you’re honestly limiting your potential. There can’t be any better way to sum this up than to follow the K.I.S.S. principle, “Keep It Simple Stupid.” Go about things in a simple fashion and you will quickly see exactly how your life has become less stressful and more beneficial while your business reaps the benefits of simplicity.

Evaluate Your Options for Traffic Sources & Use the Best Ones

It’s important not to limit yourself to just one traffic source, many affiliates have seen their demise by doing so while others have reached phenomenal levels of success when they embraced diversification within this particular part of their advertising campaign.

When you go about finding various traffic sources, try to get to know what each one has to offer and what audiences they’re best at targeting. Make sure that you run offers that will be beneficial to the reach that you get through a traffic source. More about your options when it comes to traffic sources is available as you get deeper into this guide.

Take Your Campaign to the Next Level & Make REAL Money

When you start seeing success with an advertising campaign, you’ll quickly be able to see which ads have the most potential to earn you more money and which ones just might not work for creating an income for yourself. Take the strongest ones and scale them to even bigger campaigns that target a much wider reach towards the people within your targeted demographic. This is just one part of how you can go from being a beginner that barely makes an income to one hell of a money-making affiliate that networks will scramble to in order to win you over.

Understanding Split Testing

The word split testing is dreaded by a lot of affiliates, especially the beginners simply because it’s a process that’s more often over-thought than not. This is something that must come to an end. Right here, right now. Let’s go about split testing in a simple way that’s to the point so that it’s much easier for everyone to understand.

The Essence of Split Testing

The whole purpose of split testing is to weed out crappy ads and landing pages from the ones that perform the best. You don’t need to let your emotions get in the way when split testing or it will turn out to be a completely ineffective task. Ending with being nothing but a waste of time, energy, and your thought process. There are two main types of split testing used by affiliates today and those are:

• Website Split Testing - This is also known as split testing landing pages. The purpose is to try out different approaches in order to see which approach works best for the traffic that’s being driven to it.
• Ad Campaign Split Testing - This is where you take variations of one advertisement (it could be using a different picture, headline, etc.) and test out which one gets the most interaction.
  
  

Is split testing for every affiliate?

Absolutely, while many may not think they need to split test, it’s essential for any marketing campaign. If you don’t test out different ideas and approaches, you won’t be able to uncover the gold so to speak. Affiliates can’t afford to ignore what split testing has to offer, and this is honestly something that can’t be stressed enough.

What do I need to get in order to split test?

Just some sort of reputable tracking software like CPV Lab or Prosper202 (which is free by the way) will work. All you need is something that allows you to track the results and see which test is performing the best. It’s nothing too overly complicated.

Don’t let yourself get overwhelmed with a whole bunch of cool ideas to test at once!

Ideally you only want to make one change per split test that you do. This could mean changing the picture in the ad, headings, call to action etc. The reason for this is that too many changes can actually hurt you in the long run, one simple change is all it takes to make a difference.

Understand That Split Testing Takes Time

You have to be able to have good ground to work from when you go about doing split testing. This means that you have to be patient to get results that can produce you with the data that you need to come to a logical conclusion. A general rule of thumb is to let the ad be live for 2 days, or for as long as it takes to generate around 20 or so clicks.

Wrapping Up Your Split Test

Alright, so you’ve got your testing done, now it’s time to sum up your results and see what really works and what needs to be thrown in the trash can for good (or just modified to see if it’s just one little thing throwing it all out of whack).